Tata Housing tied-up with Facebook to sell its affordable homes online

Tata Housing tied-up with Facebook to sell its affordable homes online

tatahousing-k0eG--621x414@LiveMintReal estate developer Tata Housing on Wednesday said it has partnered with social networking firm Facebook to sell its affordable homes online.

The initiative is in line with the company’s target to generate over 30% of its overall sales online in the next five years. Currently, the company has sold around 2,000 homes online in the last three years, accounting for nearly 10% of its total sales.

Through this new campaign titled ‘Social sell’ on Facebook, the company plans to sell around 250 units of its new five-acre residential project in Goa called Codename —Goa Paradise. The company said such an initiative of directly selling homes through a social networking site is first of its kind in India. Read More

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