Sachin Tendulkar named brand ambassador for diabetes awareness campaign
Cricket legend Sachin Tendulkar would be the brand ambassador for ‘changing diabetes’ for Novo Nordisk, world’s leading diabetes care company, announced on January 4. This programme in India is to fight against the lifestyle disease. The announcement supports Novo Nordisk’s efforts focused on creating awareness about diabetes and its related complications.
According to Sachin, diabetes is a growing concern not just in India but the world over, and stressed the need for creating public awareness. In India, 69.2 million people have diabetes and by 2035, this number is estimated to go up to 123.5 million.